'DON'T EXPLAIN YOUR BRAND. EMBODY IT."
Baaba Holland is a corporate executive turned entrepreneur. She is the founder of the Baaba Holland Agency, a marketing consulting & branding agency. Baaba brings a wealth of industry experience and an entrepreneurial vision to lead her company. She uses the power of strategy and creativity to drive business for her clients. She has 13+ years of experience in building and leading top-tier brands across a wide range of categories.
Baaba’s career is as distinctive as the brands she’s helped build, with experience that spans from global agencies to local start-ups. Before starting The Baaba Holland Agency, she was an executive at companies like JP Morgan Chase and Wells Fargo, and gained rich industry experience working on projects for the Metropolitan Museum of Art.
Being a strong believer in the power of mentorship, Baaba is also a board member of Step Up’s Chicago chapter. The organization is dedicated to empowering girls from under-resourced communities to become confident, college-bound, career-focused and ready to join the next generation of professional women. She holds an MBA from Roosevelt University and a BBA from Howard University.
She currently lives in Chicago with her husband Cole.